It's a fair question. Index funds are cheaper and simpler than ever. Robo-advisors will build you a diversified portfolio in minutes. AI tools answer questions your parents had to call a broker for. We've read the same articles you have. Some of them are right.
Here's what they tend to miss. Investing is the easy part — until it isn't. Behavioral research, some of it ours, shows DIY investors tend to sell at the bottom, buy at the top, hesitate when they should be most aggressive, and second-guess every downturn. And even when the investing goes well, it's one piece of a bigger question: getting to and through retirement with flexibility, the right tax sequence, the right protection against curveballs, and the peace of mind that comes from knowing it's all coordinated.
That's the work we do. Not chasing returns. Not timing markets. Building a plan that actually holds together — across investments, taxes, estate, insurance, and the decades you'll spend living off what you've built.